2025
2025
Staedtler
Staedtler
Client
Client
Staedtler
Staedtler
Type
Type
,
,
Photography
Photography
Brief
Brief
Entry for Piccolo Prisen 2025
Entry for Piccolo Prisen 2025
Background
Background
We wanted to do an ad for the product that creates nothing.
We wanted to do an ad for the product that creates nothing.
Idea
Idea
To let the eraser do what it does best: erase everything.
To let the eraser do what it does best: erase everything.
Credits
Martin Råe
Copywriter
Nikolaj Kromann
Art Director
Process
Process
2024 marked the first year of Piccolo Prisen – a print ad competition open to everyone. We worked tirelessly to create a great print ad, and in the end, we let the Staedtler eraser do what it does best: Erase its own ad to make space for your own creativity.
2024 marked the first year of Piccolo Prisen – a print ad competition open to everyone. We worked tirelessly to create a great print ad, and in the end, we let the Staedtler eraser do what it does best: Erase its own ad to make space for your own creativity.
Credits
Martin Råe
Copywriter
Nikolaj Kromann
Art Director
James Hughes
Motion Designer
Maria White
Copywriter
Maria White
Copywriter
Maria White
Copywriter