2024
2024
Sky Key
Sky Key
Client
Client
Sky x D&AD New Blood
Sky x D&AD New Blood
Type
Type
Concept
Concept
,
,
Brief
Brief
Create an inclusive and accessible future for the connected home.
Create an inclusive and accessible future for the connected home.
Problem
Problem
Currently, there’s no simple way to transfer your smart home settings when staying in a different place.
Currently, there’s no simple way to transfer your smart home settings when staying in a different place.
Background
Background
In the future, smart home settings will be key to making us feel at home.
In the future, smart home settings will be key to making us feel at home.
Idea
Idea
An app that instantly syncs your smart home settings to any place you stay.
An app that instantly syncs your smart home settings to any place you stay.
Credits
Julius Winckelmann
Creative
Laura Michaelsen Havlit
Creative
Nikolaj Kromann
Art Director
Nui Lauridsen
Art Director
Process
Process
The brief for Sky instantly caught our attention — we saw it as an important challenge and a unique opportunity to rethink creative advertising. So, we got to work right away. We explored tons of ideas, but none of them really landed. Then one day, a thought hit us: Hey, those hotel key cards are kind of funny — can we use them? Two weeks later, we had developed the concept: Sky Key.
The brief for Sky instantly caught our attention — we saw it as an important challenge and a unique opportunity to rethink creative advertising. So, we got to work right away. We explored tons of ideas, but none of them really landed. Then one day, a thought hit us: Hey, those hotel key cards are kind of funny — can we use them? Two weeks later, we had developed the concept: Sky Key.
Credits
Julius Winckelmann
Creative
Laura Michaelsen Havlit
Creative
Nikolaj Kromann
Art Director
Nui Lauridsen
Art Director
Nui Lauridsen
Art Director
Nui Lauridsen
Art Director
