2024
2024
Six-pack-ISH
Six-pack-ISH
Client
Client
ISH
ISH
Type
Type
Concept
Concept
,
,
Brief
Brief
Create a campaign for the Danish non-alcohol brand ISH that connects with the tagline “feel free”.
Create a campaign for the Danish non-alcohol brand ISH that connects with the tagline “feel free”.
Problem
Problem
The six-pack is handy but it limits your options.
The six-pack is handy but it limits your options.
Fact
Fact
More people want to switch between alcoholic and non-alcoholic beverages on a night out.
More people want to switch between alcoholic and non-alcoholic beverages on a night out.
Idea
Idea
To let consumers mix their own six-pack.
To let consumers mix their own six-pack.
Credits
Alexander Grønning
Creative
Christine Andersen
Creative
Martin Råe
Copywriter
Naja Bergstrøm Poulsen
Creative
Nikolaj Kromann
Art Director
Victor Barrera
Creative
Process
Process
We dreamed big for this one. One idea was to do a reverse Jesus and have a machine turn wine into water when you needed it. In the end, though, we landed on something simpler: a folded piece of cardboard so you could mix your own six-pack. The demo model took ages to get just right — but in the end it worked… ish (we’re not product designers).
We dreamed big for this one. One idea was to do a reverse Jesus and have a machine turn wine into water when you needed it. In the end, though, we landed on something simpler: a folded piece of cardboard so you could mix your own six-pack. The demo model took ages to get just right — but in the end it worked… ish (we’re not product designers).
Credits
Alexander Grønning
Creative
Christine Andersen
Creative
Martin Råe
Copywriter
Naja Bergstrøm Poulsen
Creative
Naja Bergstrøm Poulsen
Nikolaj Kromann
Creative
Art Director
Naja Bergstrøm Poulsen
Victor Barrera
Creative
