R.I.P

R.I.P

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Brief

The brief was to create work raising awareness for Mother Earth Day, rooted in one of the 17 Sustainable Development Goals.

Competition

Competition

Our Sustainable Future

Year

Year

2026

Awards

Awards

Our Sustainable Future

Shortlist

Description

Having to say goodbye to a loved one for the last time is something most of us will go through at some point in life. To raise awareness for International Mother Earth Day, we used that shared experience to reflect on where our relationship with the planet is headed. By drawing on the emotional language of loss and farewell, we reframed plastic pollution not as an abstract environmental issue, but as something deeply personal.

Insight

When we hold a funeral service for someone who has died, the priest casts earth on the coffin and says: “From earth you have come. To earth you shall return. From the earth you shall rise again.”

Idea

What if we bury our beloved Mother Earth in the trash we pollute the earth with?

Credits

Art Director

Jacob Pedersen

Art Director

Markus Freksen

Art Director

Patrick Lang

Shooting Director & Editor

Nikolaj Kromann

KROMANN

KROMANN

KROMANN