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Brief
The brief was to create work raising awareness for Mother Earth Day, rooted in one of the 17 Sustainable Development Goals.
Our Sustainable Future
2026
Our Sustainable Future
Shortlist
Description
Having to say goodbye to a loved one for the last time is something most of us will go through at some point in life. To raise awareness for International Mother Earth Day, we used that shared experience to reflect on where our relationship with the planet is headed. By drawing on the emotional language of loss and farewell, we reframed plastic pollution not as an abstract environmental issue, but as something deeply personal.
Insight
When we hold a funeral service for someone who has died, the priest casts earth on the coffin and says: “From earth you have come. To earth you shall return. From the earth you shall rise again.”
Idea
What if we bury our beloved Mother Earth in the trash we pollute the earth with?






Credits
Art Director
Jacob Pedersen
Art Director
Markus Freksen
Art Director
Patrick Lang
Shooting Director & Editor
Nikolaj Kromann