2024
2024
Pet Fish Tale
Pet Fish Tale
Client
Client
Our Sustainable Future
Our Sustainable Future
Type
Type
Film
Film
,
,
Brief
Brief
Create a film (max 1 minute) to raise awareness about one of the UN’s 17 Sustainable Development Goals.
Create a film (max 1 minute) to raise awareness about one of the UN’s 17 Sustainable Development Goals.
Problem
Problem
Plastics in the ocean is a serious problem but feels distant from everyday life.
Plastics in the ocean is a serious problem but feels distant from everyday life.
Idea
Idea
What if your pet fish’ habitat was more like the real ocean?
What if your pet fish’ habitat was more like the real ocean?






Credits
Caspar Wildner
Creative
Ellen Ejdesgaard Kirk
Creative
Nikolaj Kromann
Shooting Director, Editor
Zander Brøgger
Creative
Process
Process
We were a group of students from the Danish School of Advertising who had a bit of a hard time forming a team—some of us were sick or busy on the day the groups were created. But in the end, we came together, and it couldn’t have worked out better. We spent a lot of time researching and trying to find the perfect idea. Ironically, after a feedback round right before the deadline, we realized that the best idea was actually one of the very first that Casper had written down—an idea we had completely forgotten about. We went straight to work, and just two days after the feedback round, we had a finished film ready and delivered.
We were a group of students from the Danish School of Advertising who had a bit of a hard time forming a team—some of us were sick or busy on the day the groups were created. But in the end, we came together, and it couldn’t have worked out better. We spent a lot of time researching and trying to find the perfect idea. Ironically, after a feedback round right before the deadline, we realized that the best idea was actually one of the very first that Casper had written down—an idea we had completely forgotten about. We went straight to work, and just two days after the feedback round, we had a finished film ready and delivered.
Credits
Caspar Wildner
Creative
Ellen Ejdesgaard Kirk
Creative
Nikolaj Kromann
Shooting Director, Editor
Zander Brøgger
Creative
Zander Brøgger
Creative
Zander Brøgger
Creative