Pet Fish Tale

Pet Fish Tale

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Brief

Create a film to raise awareness about one of the UN’s 17 Sustainable Development Goals.

Competition

Competition

Our Sustainable Future

Year

Year

2024

Awards

Awards

Our Sustainable Future

Winner

Creative Conscience

Gold

Problem

Plastics in the ocean is a serious problem but feels distant from everyday life.

Idea

What if your pet fish’ habitat was more like the real ocean?

Process

We were a group of students from the Danish School of Advertising who had a bit of a hard time forming a team—some of us were sick or busy on the day the groups were created. But in the end, we came together, and it couldn’t have worked out better. We spent a lot of time researching and trying to find the perfect idea. Ironically, after a feedback round right before the deadline, we realized that the best idea was actually one of the very first that Casper had written down—an idea we had completely forgotten about. We went straight to work, and just two days after the feedback round, we had a finished film ready and delivered.

Credits

Creative

Caspar Wildner

Creative

Ellen Ejdesgaard Kirk

Shooting Director & Editor

Nikolaj Kromann

Creative

Zander Brøgger

KROMANN

KROMANN

KROMANN