2026
Mæææh
Client
Client
Young Creative Circle
Young Creative Circle
Type
Type
Film
Film
,
,
Brief
Brief
Get more people to support the work of DanChurchAid through a donation – either as a one-time gift or as a recurring monthly donation.
Get more people to support the work of DanChurchAid through a donation – either as a one-time gift or as a recurring monthly donation.
Description
Description
In "Mæææh," we highlight how the essentials that make a Danish everyday run smoothly—like a Rejsekort, a credit card, or toilet paper—find their life-sustaining parallel in a goat for families in developing nations. By replacing the familiar sounds of these modern conveniences with the bleat of a goat, we show that what a digital payment does for us, a goat does for them.
In "Mæææh," we highlight how the essentials that make a Danish everyday run smoothly—like a Rejsekort, a credit card, or toilet paper—find their life-sustaining parallel in a goat for families in developing nations. By replacing the familiar sounds of these modern conveniences with the bleat of a goat, we show that what a digital payment does for us, a goat does for them.
Credits
Asta Abraham
Art Director
Nikolaj Kromann
Shooting Director and Editor
Credits
Asta Abraham
Art Director
Nikolaj Kromann
Shooting Director and Editor
