2025
2025
Do it in the shower
Do it in the shower
Client
Client
Our Sustainable Future
Our Sustainable Future
Type
Type
Film
Film
,
,
Brief
Brief
Create a film (max 1 minute) that inspires reflection on water.
Create a film (max 1 minute) that inspires reflection on water.
Fact
Fact
Skipping a toilet flush saves about 3 litres of water.
Skipping a toilet flush saves about 3 litres of water.
Idea
Idea
To encourage everyone to pee while they’re already in the shower.
To encourage everyone to pee while they’re already in the shower.
Credits
Markus Freksen
Art Director
Nikolaj Kromann
Shooting Director, Editor
Process
Process
For this year’s Our Sustainable Future competition, the brief focused solely on sustainability goals related to water. We looked at each other and both thought, "Damn, this is going to be a challenge — and damn, it's going to be fun." We decided to get out of the office, wander around the city, drink a few beers, and see what inspiration struck. That led to... absolutely nothing. One Google search later, and we had the idea: pissing in the common shower.
For this year’s Our Sustainable Future competition, the brief focused solely on sustainability goals related to water. We looked at each other and both thought, "Damn, this is going to be a challenge — and damn, it's going to be fun." We decided to get out of the office, wander around the city, drink a few beers, and see what inspiration struck. That led to... absolutely nothing. One Google search later, and we had the idea: pissing in the common shower.
Credits
Markus Freksen
Art Director
Nikolaj Kromann
Shooting Director, Editor
James Hughes
Motion Designer
Maria White
Copywriter
Maria White
Copywriter
Maria White
Copywriter